The Kaseya MSP Business Forum is coming to Europe this June!

Welcome Remarks

Speakers: Dermot McCann

European MSP in 2026: Consolidate, Scale or Exit?

The IT operations landscape has fundamentally changed. Endpoint growth shows no signs of slowing, user expectations are higher than ever, and teams are being asked to do more with fewer people and tighter margins. In this keynote, we’ll examine where IT operations stand today and why PSA can no longer function as a simple system of record for tickets and time, but must evolve into a unified data layer that connects people, processes, and systems to power the next era of AI-driven IT operations.An independent analyst view of where the European MSP market stands today. Deal activity, valuation trends, what private equity is doing, and what the next 18 months looks like for MSP owners across the region. Data-led, no vendor agenda.

Speakers: Greg Jones

The 10% Blueprint: What the World's Best MSPs Do Differently

What separates the top 10% of MSPs from everyone else? In this session we dive into real data and insights from the highest performing MSPs across EMEA and globally. From sales and operational efficiency to business strategy, we break down exactly what good looks like at the top and share 10 actionable steps to take back into your business immediately. Whether you are already in the top 10% or you are hungry to get there, this session will show you what it takes.

Speakers: Adam Salley, Jenna Vreugdenhil

Security as a Profit Centre: Building a Managed Security Offering That Actually Scales

Cybersecurity is the fastest-growing service line for MSPs - but are you set up to sell it profitably? With NIS2 and DORA enforcement now live across Europe, compliance is becoming a buying trigger your SME clients can't ignore. This session covers what that means commercially for MSPs: how to position security and compliance services, how to price them for margin, and where the real revenue opportunity sits.

Speakers: Henk Bijsterbosch

Sponsor Session - Techone

Sponsor Session

Sponsor Session - Evergreen

From Chaos to Control: Building an MSP Business Worth Something

What separates MSPs that command premium valuations from those that don't. A practical session on recurring revenue, margin, customer concentration, and operational maturity - relevant whether you are planning to sell, buy, or simply build a better business.

Speaker: Mit Patel

First Deal, Big Lessons

A candid fireside conversation with MSP owners who have been through their first acquisition. What they got right, what they got wrong, and what they wish someone had told them before they signed. Deliberately not the seasoned veterans - this is the real first-timer experience.

Speakers: Greg Jones, Simon Gurner, Ian Dunstan, Mit Patel

Closing Remarks

Speaker: Greg Jones