The Kaseya MSP Business Forum is coming to Europe this June!
16 June 2026 | Prague Congress Centre, Czech Republic
A focused afternoon for MSP owners and leaders who want to build a more profitable, valuable business.
First, the fundamentals: what separates the top 10% of MSPs, where tool sprawl is costing you margin, and how NIS2 and DORA have created a real revenue opportunity for MSPs ready to act. Second, the M&A landscape: where European valuations are heading and honest first-hand accounts from MSP owners who have been through their first deal.
No product pitches. Experienced operators, analysts, and advisors sharing what actually moves the needle.
Event Agenda
Lunch
Welcome Remarks
Speakers: Dermot McCann, EVP and GM, International, Kaseya
European MSP Market 2026: What the Data Is Really Telling Us
Join us for fireside chat featuring an industry analyst, as we explore how the MSP market across EMEA is evolving. From AI and cybersecurity to private equity, consolidation, and operational maturity, this session will unpack the trends, opportunities, and market shifts shaping the future of MSPs across the region. This is a real conversation about what the data is telling us and where the MSP market is heading next.
Speakers: Greg Jones, SVP, MSP Enablement EMEA, Kaseya and Robin Ody, Research Director, Omdia
The 10% Blueprint: What the World's Best MSPs Do Differently
What separates the top 10% of MSPs from everyone else? In this session we dive into real data and insights from the highest performing MSPs across EMEA and globally. From sales and operational efficiency to business strategy, we break down exactly what good looks like at the top and share 10 actionable steps to take back into your business immediately. Whether you are already in the top 10% or you are hungry to get there, this session will show you what it takes.
Speakers: Adam Salley, Sr. Director, Solutions Specialists, Kaseya and Jenna Vreugdenhil, Channel Development Manager, Kaseya
Security as a Profit Centre: Building a Managed Security Offering That Actually Scales
Cybersecurity is the fastest-growing service line for MSPs - but are you set up to sell it profitably? With NIS2 and DORA enforcement now live across Europe, compliance is becoming a buying trigger your SME clients can't ignore. This session covers what that means commercially for MSPs: how to position security and compliance services, how to price them for margin, and where the real revenue opportunity sits.
Speakers: Henk Bijsterbosch, Team Manager, Knowledge Partners, Samen Digitaal Veilig
Afternoon Break
Sponsor Panel: MSP M&A Masterclass
Speakers: Samantha Borg, Sr. Director, Account Management, Kaseya, Coert Cooma, CEO, Techone and Scott Hill, Evergreen
From Chaos to Control: Building an MSP Business Worth Something
What separates MSPs that command premium valuations from those that don't. A practical session on recurring revenue, margin, customer concentration, and operational maturity - relevant whether you are planning to sell, buy, or simply build a better business.
Speaker: Mit Patel, Founder and CEO, Assurix
First Deal, Big Lessons
A candid fireside conversation with MSP owners who have been through their first acquisition. What they got right, what they got wrong, and what they wish someone had told them before they signed. Deliberately not the seasoned veterans - this is the real first-timer experience.
Speakers: Greg Jones, SVP, MSP Enablement EMEA, Kaseya, Simon Gurner, Managing Director, Sunrise Technologies, Ian Dunstan, CEO, Cobalt, Mit Patel, Founder and CEO, Assurix, Isobelle Coventry, Evergreen
Closing Remarks
Speaker: Greg Jones, SVP, MSP Enablement EMEA, Kaseya