Build a Stronger, More Valuable MSP Business.

Discover the insights, strategies, and real-world experiences that help leading MSPs grow faster, operate smarter, and increase business value.

Join the MSP Business Forum for an afternoon dedicated to building and growing a successful MSP. Hear firsthand from industry experts, and experienced MSP leaders and learn how top-performing MSPs are driving profitability, creating long-term business value, and preparing for the future in an evolving market.

No sales pitches. Just actionable advice, meaningful peer insights, and proven strategies you can take back to your business to drive sustainable growth and long-term success.

Event Agenda

All sessions are in AEST
12:00 PM - 1:00 PM

Lunch

1:00 PM - 1:10 PM

Welcome Remarks

Speaker: Shaun Witherden, SVP, MSP Enablement APAC, Kaseya

1:10 PM - 1:40 PM

APAC MSP Market 2026: What the Data Is Really Telling Us

Join us for fireside chat featuring an industry analyst, as we explore how the MSP market across APAC is evolving. From AI and cybersecurity to private equity, consolidation, and operational maturity, this session will unpack the trends, opportunities, and market shifts shaping the future of MSPs across the region. This is a real conversation about what the data is telling us and where the MSP market is heading next.

Speakers: Dan Garcia, VP & GM APAC, Kaseya, and Mark Iles, Chief Analyst, Omdia

1:40 PM - 2:10 PM

The 10% Blueprint: What the World's Best MSPs Do Differently

What separates the top 10% of MSPs from everyone else? In this session we dive into real data and insights from the highest performing MSPs across APAC and globally. From sales and operational efficiency to business strategy, we break down exactly what good looks like at the top and share 10 actionable steps to take back into your business immediately. Whether you are already in the top 10% or you are hungry to get there, this session will show you what it takes.

Speaker: Samantha Borg, Sr. Director Account Management, Kaseya and Ray Barber, Senior TruPeer Program Manager, Kaseya

2:10 PM - 2:40 PM

From vCIO to Value: How MSPs Can Bring the vCIO to Life

The vCIO role can be one of the most valuable services an MSP offers — but how do you actually make it work? In this 30-minute interview, we’ll sit down with David Pretorius from Eaglecrest Technologies to unpack how they’ve brought their vCIO structure to life. David will share the practical approach, lessons learned and real-world experiences behind building a vCIO service that delivers value to both the client and the MSP. Walk away with practical ideas you can take back to your MSP and put into action.

Speakers: David Pretorius, Managing Director, Eaglecrest Technologies, and Shaun Witherden, SVP, MSP Enablement APAC, Kaseya

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2:40 PM - 3:25 PM

Afternoon Break

3:25 PM - 3:55 PM

The State of MSP M&A: What Your Business Is Worth, and How to Change That Number

Exit options have been rewritten for MSP owners of all sizes, and it is still a seller's market. Drawing on Evergreen's 135-plus MSP acquisitions, this session lays out where valuations sit today by EBITDA band, which myths to ignore, and the three levers that move enterprise value most: price, cost and new business. We then get specific about what acquirers actually pay a premium for, and the things owners assume are valuable that don't move the number at all. Whether you are five years from an exit or weighing an acquisition of your own, you will leave knowing exactly where to focus.

Speaker: Zaun Bhana, Director of MSP, M&A, Evergreen

3:55 PM - 4:25 PM

From Challenges to Growth: The Power of Peer

Running an MSP can be challenging - and often lonely. So why try to solve every challenge yourself? This 30-minute panel brings together MSP leaders to share their real experiences of peer groups: the value of learning from others, benchmarking performance, sharing ideas, challenging your thinking and having people who understand the journey. Discover how the right peer group can help you make better decisions, stay accountable and build a stronger, more successful MSP, and why finding the right community matters.

Speakers: Shaun Witherden, SVP, MSP Enablement APAC, Kaseya, Chris Mannering, CEO, Step Fwd IT, Matt Sutherland, Director, Qamba IT, and Gereld Meyer-Heinrich, Director, Webcomm Solutions

4:25 PM - 4:55 PM

First Deal, Big Lessons

A candid fireside conversation with MSP owners who have been through their first acquisition. What they got right, what they got wrong, and what they wish someone had told them before they signed. Deliberately not the seasoned veterans - this is the real first-timer experience.

Speakers: Samantha Borg, Sr. Director, Account Managemen, Kaseya, Hannah Bloomfield, General Manager, Excellence IT, Gary Paradise, CEO, Concept Data, Steve Roberts, Managing Director, One IT Services, and Dean Attard, Managing Director, Crash Technology

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4:55 PM - 5:00 PM

Closing Remarks

Speaker: Shaun Witherden, SVP, MSP Enablement APAC, Kaseya

Ticket breakdown

Conference pass
Conference access
Evening receptions
Meals (breakfast & lunch)
Training
Hotel room
Conference pass
$799 AUD
Conference access
Evening receptions
Meals (breakfast & lunch)
Training
Hotel room
Evening Social Pass
$199 AUD
Conference access
Evening receptions
Meals (breakfast & lunch)
Training
Hotel room
Training Pass Add-on
$199 AUD

Build a valuable MSP business